Geoff Linton
Enablement In Reality
Several weeks ago, I attended a webinar where a presenter stated that marketing is relatively easy, it requires marketers to “Know the...
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Unique point-of-views, industry research, practitioner’s perspectives, real-life examples and down-to-earth tips to help you tame MarTech complexity.
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Geoff Linton
Dec 22, 20211 min read
Enablement: Turning Strategy Into Activation
Over the last year, Marketing Masters has spent a lot of time talking about the importance of developing a clear strategy. Strategy is...
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Geoff Linton
Oct 21, 20213 min read
Optimize for Enablement: Walk Before You Run
A common question that we often hear from senior marketing executives is “what should we do next?”. Well, that depends on your current...
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Geoff Linton
Oct 21, 20212 min read
Updating the Digital Transformation Playbook
In our last newsletter, we discussed how companies should pause and reflect (aka the Big Rethink) amidst the rapid digital acceleration...
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Geoff Linton
Apr 28, 20213 min read
Actionable steps to launch your “Big Rethink”
The “Big Rethink” is more than just a catchy phrase. Business has entered a new era, and rethinking is a critical step to recovery and...
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Geoff Linton
Apr 28, 20212 min read
It’s Time to Re-Evaluate our People, Process, & Tech
According to a number of business experts, we’ve seen about 5 years of digital adoption take place in just a 1 year span. The accelerated...
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Geoff Linton
Apr 5, 20212 min read
Recalibration and Bias Checking
It might be due to fatigue from operating in the COVID-19 era, but we are beginning to see a number of companies struggling to find their...
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Geoff Linton
Apr 5, 20213 min read
Top 4 Blind Spots and Practical Steps for Marketers
A recent White Paper by Clear M&C Saatchi reported that 80% of CMOs and CEOs believe their business strategy is very clearly defined....
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Geoff Linton
Feb 19, 20212 min read
Bringing Data and People Together: The Balance of Science and Art
In this issue, we’ll discuss a broader organizational strategy to manage aspects of VUCA by adopting an approach that balances data with...
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Geoff Linton
Feb 19, 20211 min read
Managing Complexity
In the previous issue of Marketing Masters, we introduced VUCA (volatility, uncertainty, complexity and ambiguity) and the importance of...
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Geoff Linton
Jan 5, 20212 min read
The Focused Mindset to Cut Through Noise
At a 30,000 foot view from the C-Suite, business is about serving an addressable audience and making a difference by providing value to...
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Geoff Linton
Jan 5, 20211 min read
Realize Change is Going to Continue to Happen
In today’s business world, disruption is inevitable and is going to continue. Whether it’s technological change, human change, or global...
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