Geoff LintonApr 28, 20233 min readHow to Define the Stages of the MarTech Maturity CurveMany modern marketers struggle to determine their future strategy and the roadmap required to support it. From a practitioner’s...
dbyrne64Dec 18, 20202 min readReflections on the Canadian Digital Marketing Pulse SurveyOriginally published by the Canadian Marketing Association, Martech Council, Dec 2020 The Canadian Digital Marketing Pulse Survey...
dbyrne64Jun 16, 20202 min readThe Role of Agencies is Changing... Are You Ready?In the new world, the role of agencies is changing. Clients need partners and stakeholders who have skin in the game. Are you ready?
dbyrne64May 26, 20202 min readImpact of COVID-19 on Industry: Spotlight on Restaurant SectorThe impact of COVID-19 is hitting industry sectors differently. But email marketing has proven to be a powerful direct vehicle to keep conne