MarTech

Unique point-of-views, industry research, practitioner’s perspectives, real-life examples and down-to-earth tips to help you tame MarTech complexity.

Geoff Linton

Apr 28, 20233 min read

How to Define the Stages of the MarTech Maturity Curve

Many modern marketers struggle to determine their future strategy and the roadmap required to support it. From a practitioner’s...

106 views

dbyrne64

Dec 18, 20202 min read

Reflections on the Canadian Digital Marketing Pulse Survey

Originally published by the Canadian Marketing Association, Martech Council, Dec 2020 The Canadian Digital Marketing Pulse Survey...

37 views

dbyrne64

Jun 16, 20202 min read

The Role of Agencies is Changing... Are You Ready?

In the new world, the role of agencies is changing. Clients need partners and stakeholders who have skin in the game. Are you ready?

43 views

dbyrne64

May 26, 20202 min read

Impact of COVID-19 on Industry: Spotlight on Restaurant Sector

The impact of COVID-19 is hitting industry sectors differently. But email marketing has proven to be a powerful direct vehicle to keep conne

63 views