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Unique point-of-views, industry research, practitioner’s perspectives, real-life examples and down-to-earth tips to help you tame MarTech complexity.
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Enablement In Reality
Several weeks ago, I attended a webinar where a presenter stated that marketing is relatively easy, it requires marketers to “Know the...
Geoff Linton
Dec 22, 20212 min read
52 views
Optimize for Enablement: Walk Before You Run
A common question that we often hear from senior marketing executives is “what should we do next?”. Well, that depends on your current...
Geoff Linton
Oct 21, 20213 min read
104 views
Actionable steps to launch your “Big Rethink”
The “Big Rethink” is more than just a catchy phrase. Business has entered a new era, and rethinking is a critical step to recovery and...
Geoff Linton
Apr 28, 20213 min read
77 views
Top 4 Blind Spots and Practical Steps for Marketers
A recent White Paper by Clear M&C Saatchi reported that 80% of CMOs and CEOs believe their business strategy is very clearly defined....
Geoff Linton
Apr 5, 20213 min read
87 views
Bringing Data and People Together: The Balance of Science and Art
In this issue, we’ll discuss a broader organizational strategy to manage aspects of VUCA by adopting an approach that balances data with...
Geoff Linton
Feb 19, 20212 min read
99 views
The Focused Mindset to Cut Through Noise
At a 30,000 foot view from the C-Suite, business is about serving an addressable audience and making a difference by providing value to...
Geoff Linton
Jan 5, 20212 min read
57 views
Realize Change is Going to Continue to Happen
In today’s business world, disruption is inevitable and is going to continue. Whether it’s technological change, human change, or global...
Geoff Linton
Jan 5, 20211 min read
48 views
Reflections on the Canadian Digital Marketing Pulse Survey
Originally published by the Canadian Marketing Association, Martech Council, Dec 2020 The Canadian Digital Marketing Pulse Survey...
dbyrne64
Dec 18, 20202 min read
37 views
The Role of Agencies is Changing... Are You Ready?
In the new world, the role of agencies is changing. Clients need partners and stakeholders who have skin in the game. Are you ready?
dbyrne64
Jun 16, 20202 min read
43 views
The Marketing Mantra of Leaders: "So What", "Now What"
In the formative years of my marketing career, Bryan Pearson (former CEO at LoyaltyOne) instilled in me the idea that good marketers...
dbyrne64
May 21, 20202 min read
69 views
Thoughts From the Trenches: A CEO's Perspective on COVID-19
Panic is not productive. Think forward and be strategic. My mantra during crisis: Pause, Reflect, and Act.
dbyrne64
Mar 29, 20202 min read
28 views
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